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Research papers

Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company

Since 1986 the International Marketing Research Department at the Sandoz Headquarters (HQ) has become increasingly involved in multi-country studies, forming one of the cornerstones for the "international core” of New Product Development, Group...

Catalogue: Seminar 1988: International Marketing Reserarch
Author: Bernd E. Grobe
June 15, 1988
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Citation

Grobe, B. E. (1988a, June 15). Centralised and decentralised marketing research: How to find the "optimal balance" in a multinational pharmaceutical company. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/centralised-and-decentralised-marketing-research-how-to-find-the-optimal-balance-in-a-multinational-pharmaceutical-company